Healthy alternative to traditional lunchmeat lands in Philadelphia with the launch of heart-healthy Creta Farms Gourmet EVOO Deli Meats™ - the only meats with extra virgin olive oil.

Lansdale, PA. (May 2008) - When Vince Y. stopped by his local market in Harleysville, PA to buy some sandwich meats, he was ready to order the same old, same old he'd been getting for years. But a bright display of samples heralding a new "revoolution" in heart-healthy deli meats caught his eye. Wait a minute, he thought, as he did a double-take: lunchmeat and... extra virgin olive oil? Together?

"I saw the information on the extra virgin olive oil in the meat and thought, 'That makes sense! Why hasn't someone done that already?'" commented Vince. "My wife and I ended up buying a couple of pounds, and it was absolutely different than any other lunchmeat we've had... better than Boar's Head or the other meats. Now it's all we're buying; we're locked into it."

Another recent taste tester who has been using extra virgin olive oil for nearly 25 years says she is happy to provide her family with a great-tasting healthy meat. "My husband's diabetic. It's good for him and for our whole family, but taste is important, too. I like this and can't taste the olive oil in the meat at all. It's delicious."

These are just a few of many consumers joining the "revoolution" with the launch of CRETA FARMS Gourmet EVOO Deli Meats™ - the nation's only meats with heart-healthy extra virgin olive oil. The new products, which are being introduced primarily in Philadelphia-area Acme Markets, along with smaller chains and independent retailers, are expected to appeal to nutrition-conscious consumers interested in premium foods and the benefits of the Mediterranean lifestyle.

Thanks to a unique process that's been patented in 90 countries, much of the saturated fat is removed and then replaced with EVOO. In addition to using hand-trimmed, premium lean meats, CRETA FARMS™ sources the finest EVOO, produced from high-altitude, hand-picked olives that are cold pressed within 24 hours of harvest to ensure consistency and freshness. Consumers and gourmet chefs alike are praising the unmatched combination of taste and health.

"It's very difficult to find healthy ingredients that capture the incredible 'mouth feel' and flavor you get with extra virgin olive oil," says executive chef, Jayson Grossberg, who has worked with Jean-Louis Palladin and Bobby Flay and earned accolades for his restaurant, Alphabet Soup, and catering business, Jayson Michaels Fine Catering. "The taste of the CRETA FARMS meats are so high grade that you can easily incorporate them into wraps, salads, canapes... just about anything you can imagine."